Sometimes it's good to put it down, in black and white. The things that matter. Why we do what we do.
Not everyone will notice it, but that doesn't mean it's not important. You've got to get the details right. We believe they add up over time in every customer our product touches. That's why the details matter, we sweat the details.
Life's far too serious. We work too long and too hard to come back to a house, not a home. We want to restore that balance. Take time to enjoy the moments when life pauses. Enjoy the little things. Share them with friends, family and loved ones.
Stay true to what you believe. It's easy to find a shortcut, but often the best way is the hard way. We've built something we believe in. It will take time to work. It will take time to grow. We're ok with that. We won't deviate.